thoughtnot

I have long despised the concept of DRM (digitial rights management) tagged music. For those not familiar with it, DRM generally locks the music that you have purchased online (such as via iTunes) to a particular player or device and/or limits the number of computers that can play the tracks. Once you’ve exceeded the quota on devices, etc., you’re out of luck. The thing is, you can purchase a CD from the store today, rip it, and have DRM-free music AND a hard-copy. That is why I rarely (if ever) buy full albums online. Not to mention the low bit rates (sound quality) of the tracks, which are usually slightly lower than CD quality. If I can buy a DRM-free CD at Target and rip it at any bit rate I want, why can’t I purchase my music online in the same format?!

Well… now we can! I just read an article that Apple has started selling DRM-free music on iTunes! Woohoo!  Additionally, the new non-DRM tunes are encoded at 256Kbps, which is twice the usual 128kbps bit rate. The only difference is the DRM-free tunes are priced at $1.29 each, which is 30¢ more than usual. You can still buy the cheaper tunes with DRM, but why? Additionally, there is no difference on album prices between DRM-free and with-DRM music. You can also upgrade your existing music inventory to DRM-free versions for 30¢, or $3 per album. I don’t see myself doing that too often, however, as it would get a little pricey. Also note you need iTunes v7.2 for this.

Regardless, this is a GREAT move by Apple! For once they’ve done something I really admire. While they will certainly make more money from it, the fact that consumers once again have control of the music they purchase is awesome. Props to them for taking the first step in the right direction!